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Jacques Lefebvre joins Dairy Farmers of Canada as Chief Executive Officer

Mon, 01/08/2018 - 07:45

Dairy Farmers of Canada (DFC) is pleased to announce the appointment of Mr. Jacques Lefebvre as Chief Executive Officer (CEO), effective January 8, 2018.

With over 25 years of experience across multiple sectors, Mr. Lefebvre is a strong leader that brings a wealth of knowledge and insight to DFC. Additionally, in his former role at the Dairy Processors Association of Canada (DPAC) as President and Chief Executive Officer, he has an in-depth understanding of Canada’s dairy sector, and the importance of Canadian dairy producers to our economy, and to the health and well-being of Canadians.

“It is my great pleasure to announce that Jacques Lefebvre will be joining DFC as our new CEO. He is a proven leader and is deeply committed to our dairy sector,” said Pierre Lampron, President of DFC. “Jacques understands all of the challenges that we are facing, and will be a champion for us. I look forward to working closely with Jacques.”

Mr. Lefebvre has held senior executive positions with national member organizations, both in the business and not-for-profit sectors.

“I am very excited to be joining DFC and for the opportunity to work closely with our Board of Directors, members, staff, and stakeholders, on behalf of Canadian dairy farmers,” said Jacques Lefebvre, DFC’s CEO. “I welcome the opportunity to use my past experience, inside and outside of the dairy sector, to bring our industry together as we face tremendous pressure on trade and government relations issues. It is more important than ever that we work collectively to defend and promote the industry.”

About Dairy Farmers of Canada

Founded in 1934, DFC is the national organization representing Canadian dairy farmers and striving to create favourable conditions for the Canadian dairy industry. Working within supply management, DFC promotes, as part of a healthy diet, safe, high-quality, sustainable, and nutritious Canadian dairy products made from 100% Canadian milk through various marketing, nutrition, policy, and lobbying initiatives. Driven by a strong sense of community, pride, and a commitment to improve Canadians’ health, DFC and Canadian dairy farmers actively support a number of local and national initiatives.

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Media contact

Ashlee Smith

Dairy Farmers of Canada

613-240-3881

Ashlee.Smith@DFC-PLC.ca

Annual Dairy Policy Conference

Thu, 12/14/2017 - 12:48

Together for a healthy future.

The Annual Dairy Policy Conference (APC) has been bringing together the industry’s leaders from coast to coast to discuss the issues that impact their everyday lives and livelihoods. This year more than ever you need to join us to make your voice heard and to network.

The conference will be followed by a research symposium.

Register now to either event

The Milk Calendar, a Canadian Tradition, Emerges for 2018 with Seasonal Twists on Classic Recipes

Fri, 11/17/2017 - 12:51

Dairy Farmers of Canada’s beloved Milk Calendar Celebrates Local, Sustainable Food with 19 New and Healthy Recipes

Today more than ever, Canadians are looking to nourish themselves and their families with hand-crafted, good-for-you recipes that make the most of local, seasonal offerings. The time-honoured Milk Calendar is answering this call with its 41st edition, packed full of delicious recipes highlighting 100% Canadian dairy, along with food pairings that are sure to please the whole family.

Featuring 19 new, nutritious, easy-to-make recipes, insightful cooking tips and share-worthy recipe variations, the 2018 Milk Calendar by Dairy Farmers of Canada will be distributed for free in local newspapers to almost two million homes across Ontario and Atlantic Canada starting November 16, 2017. Visit MilkCalendar.ca to see the complete list of newspapers.

Heather Trim, accomplished food writer and recipe developer, has created the mouth-watering, wholesome recipes for the 2018 Milk Calendar. “We’re so pleased to share new recipes that showcase how easy it is to prepare homemade dishes that include the goodness of Canadian milk,” says Trim. “These recipes truly pack a one-two punch – not only do they champion some of the best foods Canada has to share, they nourish our families’ from the inside out. Using the calendar is the perfect way to get the whole family excited about cooking, encouraging healthy eating habits while spending quality time together.”

The 2018 Milk Calendar contains seasonal recipes for the whole year, from winter comfort food and summer barbeques to delicious breakfasts, desserts and everything in between. Recipes such as Oven-Roasted Cauliflower Soup, Roasted Winter Squash Lentil and Greens Salad, and Super Easy Chicken Parm will surprise and delight parents and kids alike.

Visit MilkCalendar.ca to discover more recipes and helpful monthly demonstration videos. A French copy of the calendar can also be ordered here.

About Dairy Farmers of Canada

Founded in 1934, DFC is the national organization representing Canadian dairy farmers and striving to create favourable conditions for the Canadian dairy industry. Working within supply management, DFC promotes, as part of a healthy diet, safe, high-quality, sustainable, and nutritious Canadian dairy products made from 100% Canadian milk through various marketing, nutrition, policy, and lobbying initiatives. Driven by a strong sense of community, pride, and a commitment to improve Canadians’ health, DFC and Canadian dairy farmers actively support a number of local and national initiatives.

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Canadian dairy farmers work with food industry on continued sustainability

Thu, 11/09/2017 - 09:08

Dairy Farmers of Canada concludes successful sustainability symposium “Building a Sustainable Dairy Industry”

Yesterday, more than 200 members of the Canadian dairy sector, as well as food industry stakeholders, gathered to discuss sustainability at Dairy Farmers of Canada’s (DFC) sustainability symposium, “Building a Sustainable Dairy Industry”. The Symposium was an opportunity for dairy farmers to showcase their commitment to the health and well-being of Canadians, to the environment, and to their animals. It also provided those in the food industry with the opportunity to network and discuss values and good practices and their importance to the overall food chain.

“Canadian dairy farmers are deeply committed to sustainability, which is one of the reasons why our industry has been around for centuries here in Canada,” said Pierre Lampron, President of DFC. “We are continuously looking for ways to improve our on-farm practices, and are proud to tell our sustainability story. The Symposium was a great event to bring together dairy farmers and stakeholders from the food industry, to discuss various aspects of the sustainable way we produce Canadian milk, and what is needed to maintain confidence in the food supply.”

The full-day program included presentations from Canadian dairy farmers, a retailer, a processor, and other stakeholders, as well as a round-table discussion on sustainable growth of the industry in the future. Minister Lawrence MacAuley also took time to deliver brief remarks to the audience. The Symposium included two farms tours for attendees on Tuesday, one held at La Ferme Gillette, a fifth generation dairy farm, and Wilkridge Farm, which features some of the most advanced technology for milking available on the market. A wine and cheese reception was also held, and was attended by several stakeholders, as well as politicians from all parties.

About Dairy Farmers of Canada

Founded in 1934, DFC is the national organization defending the interests of Canadian dairy farmers and striving to create favourable conditions for the Canadian dairy industry. Working within supply management, DFC promotes safe, high quality, sustainable, and nutritious Canadian dairy products made from 100% Canadian milk through various marketing, nutrition, policy, and lobbying initiatives. Driven by a strong sense of community and pride, DFC and Canadian dairy farmers actively support a number of local and national initiatives.

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Media Contact

Ashlee Smith

Ashlee.Smith@dfc-plc.ca

613- 240-3881

Canadian farmers continue to support amateur female athletes and help them achieve their goals

Tue, 10/24/2017 - 14:23

Through Fuelling Women Champions, Dairy Farmers of Canada announce 30 recipients for the expanded Champions Fund

Today, Fuelling Women Champions announced the winners of the Champions Fund, an initiative by Canada’s dairy farmers, which aims to break down financial barriers for amateur female athletes as they work at achieving their goals in sport. Expanded for its second year, the Fund is distributing 30 grants of $5,000 totaling $150,000 to help even more young female athletes pursue their sports dreams. This is in comparison to the $100,000 grant from 2016, distributed to 20 female athletes with incredible stories.

The Champions Fund was launched in 2016 and saw an impressive 2,537 applications from female athletes across Canada, who submitted stories detailing their love of sport and their need of financial assistance to achieve their goals—all within the context of addressing the inequalities Canadian female athletes face versus their male counterparts. Many applications told the stories of amazing athletes struggling to make their sports dreams a reality, including their need for the basics: equipment, tournament fees, and access to training facilities.

“Canadian dairy farmers are so very proud to be able to support our female amateur athletes again this year through the Champions Fund,” said DFC’s President, Pierre Lampron. “Hearing their incredible stories has been truly inspirational. I want to extend my best wishes to these athletes as they pursue their goals, and thank all of those who applied.”

In its second year, the Champions Fund received more than 3,097 applications for grants from Canadian women across the nation. Grant recipients will use the grants for the betterment of themselves, their fellow teammates or communities as it pertains to sports. Recipients include:

  • Track and field star, Larissa Brown from Ottawa, ON, who lost her vision in grade seven and who has been using sport as a means for hope. She currently holds five Canadian records and with the Fund, she will be able to cover her training costs to continue her path to success and inspire others to follow in her footsteps.
  • Dragon boating team, Abreast in a Boat from Vancouver, BC, are all breast cancer survivors paddling to raise awareness for breast cancer and to demonstrate that survivors can still lead full, active lives. The Champions Fund will help the team offset the cost of regatta registration and equipment, so they can continue to do what they love and include other survivors on the team, to help with the emotional and physical healing that is needed after treatment.
  • Sami Jo Small opened up a hockey school (Sami Jo Small Female Hockey School) in Winnipeg, MB where she invites any female athlete from a First Nation to attend the camp free of charge. The Fund will allow her to continue to support First Nation female athletes by offering them the ability to participate in sport, teaching them how to interact with others and learning about the principle of inclusion.

2017 Champions Fund Recipients

Name Sport Location Abreast in a Boat Dragon Boating Vancouver, BC Amanda Timm Sit Skiing Canmore, AB Bethany Johnson Wheelchair Basketball Winnipeg, MB Canadian Women’s Field Hockey Field Hockey Vancouver, BC Carly McDonald Hockey Forestburg, AB Cindy Ouelette Wheelchair Basketball Quebec City, QC Colleen Lynch Speed Skating Dundas, ON Debora Barros Swimming Toronto, ON Eagle Point Judo Club Judo Stephenville Crossing, NL Emma Bedard Cycling Westmount, QC Equal Play Girls’ World Cup Soccer Leadership Pgm Soccer Vancouver, BC Fab Girls 5 KM Challenge Programs Running Hamilton, ON The London Sharks Volleyball Club Volleyball London, ON Go Time! Multi-Sport Vancouver, BC Hijabi Ballers Multi-sport Toronto, ON Jennifer Barnes Van Elk Multi-sport Cobble Hill, BC Kahnawake Survival School Wrestling Wrestling Kahnawake, QC Kelsie Cygan, Team Warburg, Warburg Curling Club Curling Warburg, AB Kugluktuk Grizzlies U13 Soccer Team Soccer Kugluktuk, NT Larissa Brown, Ottawa Lions T-12 Para Track & Field Track and Field Ottawa, ON Lucy Black Rowing Fredericton, NB Melanie Squire Rugby Scotland, ON Michaela Cormier Rugby Calgary, AB Nikkita Holder Track and Field Pickering, ON Olivia Oliver Figure Skating Barrie, ON Sage Matthews, Kimberly Dynamiters Hockey Academy Hockey Meadow Creek, BC Sami Jo Small Female Hockey School Hockey Winnipeg, MB Unama’Ki Snowboarders Snowboarding Cape Breton, NS Women’s Sledge Hockey of Canada Sledge Hockey Edmonton, AB The W.R.E.N.C.H Biking Winnipeg, MB

 

According to a 2016 study commissioned by Canada’s dairy farmers, only 59 per cent of girls aged 3-17 and 16 per cent of adult women in Canada participate in sport. The Champions Fund, and the overarching initiative, Fuelling Women Champions, aims to inspire girls and women, regardless of age or ability, in local communities across Canada to realize the universal benefits of sport.

The top 78 applicants were selected based on a scorecard and the merits of their applications. Then, the Champions Fund Committee, a board of 10 individuals comprised of Fuelling Women Champions stakeholders, ambassadors and partners, have selected the 30 final grant recipients, who are being announced today.

For more information or to get involved in the initiative, visit www.womenchampions.ca. Follow and join the movement online to #ChampionHer.

About Fuelling Women Champions

Fuelling Women Champions is a national, multi-year initiative spearheaded by Canada’s dairy farmers, which is dedicated to the advancement of women in sport. Canada’s dairy farmers are personally committing their time, energy and resources to this cause, and have partnered with several thought-leaders, celebrated athletes, and sports organizations.

About Dairy Farmers of Canada

Founded in 1934, DFC is the national organization representing Canadian dairy farmers and striving to create favourable conditions for the Canadian dairy industry. Working within supply management, DFC promotes, as part of a healthy diet, safe, high-quality, sustainable, and nutritious Canadian dairy products made from 100% Canadian milk through various marketing, nutrition, policy, and lobbying initiatives. Driven by a strong sense of community, pride, and a commitment to improve Canadians’ health, DFC and Canadian dairy farmers actively support a number of local and national initiatives.

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Media requiring further information, please contact:

Cristina Huré / Natalie Berardi

DDB Public Relations

(416) 972-7782 / (416) 925-9819

cristina.hure@can.ddbpr.com / natalie.berardi@can.ddbpr.com

Celebrating Women’s Health

Thu, 10/05/2017 - 12:20

Today, Moncton hosted the final stop in the cross-Canada symposium entitled Celebrating Women’s Health.

This event helped highlight the importance of the health challenges that women face. Hosted by Dairy Farmers of Canada (DFC), the symposium made stops this week in Edmonton, Toronto and Montreal, welcoming more than 1,600 dietitians and health professionals.

“Women face specific challenges such as worrying about their weight or maintaining muscle and bone health as they get older,” says Isabelle Neiderer, DFC’s Director of Nutrition and Research. “These issues are often under-addressed. It is important that dietitians and other health professionals are informed about these issues and how to help their clients achieve their health goals—that is why we chose this theme this year.”

Dr. Angela Alberga of Concordia University spoke about the effects of the messages promoted by the media and society about how women should look on the internalization of weight bias. More than 72% of images and 77% of videos in the media stigmatize obese individuals. And yet internalized weight bias is associated with higher levels of overeating and avoidance of exercise, further contributing to weight gain.

Dr. Stéphanie Chevalier of McGill University presented her research on metabolic alterations that occur with age, leading to muscle and function losses, as well as nutritional strategies to counteract them, and Dr. Kelsey Mangano of the University of Massachusetts discussed the nutritional factors that affect bone health across the lifespan.

Lastly, Dr. Elizabeth Mansfield, a Sport Nutrition Specialist with Peak Performance, spoke about specific nutritional needs of physically active women and nutritional strategies to adopt to improve energy supply. These strategies will help improve women’s overall health and sports performance.

This symposium is one of several initiatives led by DFC to promote healthy eating and a healthy lifestyle based on the latest information and best available scientific evidence on the role of milk products in a healthy diet. To learn more about the event, please visit dairynutrition.ca/symposium.

About Dairy Farmers of Canada

Founded in 1934, DFC is the national organization defending the interests of Canadian dairy farmers and striving to create favourable conditions for the Canadian dairy industry. Working within supply management, DFC promotes safe, high quality, sustainable, and nutritious Canadian dairy products made from 100% Canadian milk through various marketing, nutrition, policy, and lobbying initiatives. Driven by a strong sense of community and pride, DFC and Canadian dairy farmers actively support a number of local and national initiatives.

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For more information:

Ashlee Smith
Ashlee.smith@dfc-plc.ca

613-240-3881